Principal Craig Sellers to Retire from Pie Consulting & Engineering

Arvada, Colorado (January 23, 2014) – Craig Sellers, a founding partner and Principal of Pie Consulting & Engineering (Pie), will retire after 15 years with the company. He will continue to lend his marketing talents to Pie as a strategic consultant throughout 2014.

Sellers, joined Pie after 13 years with Golden Aluminum Co. a wholly owned subsidiary of Adolph Coors Co.

Sellers is widely credited with creating and growing Pie University and facilitating the continuing education of more than 17,500 industry professionals at 190 different venues since 1999.

“Craig was instrumental in getting Pie off of the launch pad in servicing the Insurance Industry. He engineered an innovative strategic marketing position that entrenched us in our Colorado base. From the very start he understood how to creatively market our expertise and place us firmly in the minds and hearts of our clients not only in Colorado but throughout our expanding presence nationally.” – Paul Duncan, Pie President

He also established and spearheaded Pie’s annual Cherrity Pie Festival which to date has raised over $70K in charitable donations since its inception in 2011.


His contributions to the company include:

  • Promoted continuing education throughout the insurance and litigation industry
  • Created Pie University
  • Served as Marketing VP
  • Spearheaded efforts to gain exposure through industry presentations and publications
  • Built successful partnerships with industry veterans and insurance professionals

“To say I have enjoyed my time at Pie and appreciate all the opportunities it has presented would be understating how I feel about the last 15 years. I have been truly fortunate to work with so many fabulous people–peers and others in the industry. The experiences presented here I doubt I could have found anywhere else. The success of Pie is due to many individual and collective efforts and I am honored to be a part of that.” -Craig Sellers

Pie will be honoring Sellers at a “drop in” ceremony on Thursday January 30, 2014 from 5:00 to 8:00 PM, at the Westwood’s Golf Club in Arvada CO.

About Pie Consulting & Engineering:
Pie Consulting & Engineering is recognized as one of the leading consulting and engineering firms in the country with a national client base which includes federal agencies, municipalities, general contractors, design professionals, building owners, and insurance and legal professionals. Visit us at for additional information on our areas of expertise.

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